I created TreyOfJoes.com for two main reasons: to fix my two little brothers’ wild, tangled hair, and to give the world back the raw vitamins and nutrients our hair actually needs.

In a world full of fast fashion and cheap mass production, I wanted to build something different. I wanted to craft a premium, high-end oil that people would genuinely crave and come back for, while keeping it honest and accessible.

My two little brothers are the real heart behind this company. My middle brother is Tre, and my youngest is JoJo. Both of them had a massive bucket of unruly hair that always got in their eyes during their rugby and football matches. Being a professional barber, I created a custom blend for them simply to make their hair healthy, manageable, and soft. They fell in love with it immediately—constantly asking me to mix up fresh batches and trim their hair. From that moment on, I never looked back. Behold TreyOfJoes.com.

Based right out of Texas, I take deep pride in my craft and my roots. They say "Don't Mess with Texas" for a reason. Our harsh weather is no joke—from scorching summer heat to heavy humidity, we are built tough. I wanted a product that reflects that same strength: simple, beautiful, and natural. Something you apply and immediately think, "Wow, this stuff is different."

As a professional stylist with over 9 years behind the chair, I know hair inside and out. Servicing clients daily is one of the best feelings in the world—you listen, you learn, and you realize what people actually need from their hair care. As the seasons shift, your hair care routine should evolve too. I always tell my clients to treat their hair products like fine fine fragrance: you have your daily go-to, and then you have your signature blends for special occasions. That is where TreyOfJoes comes in. We curate distinct, perfume-infused scent profiles designed to match your personal aesthetic.

Unlike other CEOs or brands, I don’t care about personal exposure or internet fame. I want TreyOfJoes to be known for one thing and one thing only: This is a real product. No fake additives, no hidden fillers, no shortcuts—just pure performance engineered to cure frizz, eliminate stiffness, and restore your hair.